Color

Primary Color Palette

The NOVA color palette consists of a primary and secondary color palette. The consistent use of the designated PMS (Pantone® Matching System) colors will create recognition and strengthen the NOVA brand identity. When printing in four-color process, please be sure to use the CMYK builds provided. Please do not attempt to create these colors without working closely with the Marketing department.

PMS – 117 C
#C99700


CMYK  6-27-100-12
RGB  201-151-0


NOVA Gold

PMS – 349 C
#046A38


CMYK  90-12-95-40
RGB 4-106-56


NOVA Green

Supporting Color Palette

The supporting palette of preferred colors has been selected to compliment the NOVA green and gold. These colors are for use in graphic elements within designs such as backdrops, graphic shapes and typography. The colors are shown in full color, with color value specifications for print and digital media.

PMS – 303 C
#002a3a


CMYK  97-73-52-56
RGB  0-42-58


NOVA Navy

PMS – 3165 C
#004e59


CMYK  100-53-52-33
RGB  0-78-89


NOVA Blue

PMS – 370 C
#638C1C


CMYK  66-26-100-9
RGB  99-140-28


NOVA Grass Green

PMS – 2622 C
#673065


CMYK  65-93-31-18
RGB  105-31-116


NOVA Purple

Gray Color Palette

PMS – Black 6
#101820


CMYK  100-79-44-93
RGB 16-24-32


NOVA Black

PMS – 417 C
#65665C


CMYK  33-23-35-63
RGB 101-102-92


NOVA Gray 1

Black 20%
#D1D3D4


CMYK  0-0-0-20
RGB 209-211-212


NOVA Gray 2

Color Usage Pie Chart

This chart represents the visual color balance all NOVA materials should strive to achieve when utilizing NOVA’s primary, secondary, and grayscale colors.

Color Usage Pie Chart

Color Usage Guidelines

NOVA primary colors — green and gold — should be used predominantly across all NOVA print and digital materials. The supporting secondary palette should be used for small elements, textures, patterns, or typography to enhance materials on a case-by-case basis. As a general rule — visually, there should be more green and gold on any deliverable than there are secondary colors.

NOVA secondary colors may be used as the dominant colors only when there is also at least 15% of NOVA gold or green present on the piece.  There will also be exceptions for NOVA Sub-brands which may use any NOVA color they choose.