Color
Primary Color Palette
The NOVA color palette consists of a primary and secondary color palette. The consistent use of the designated PMS (Pantone® Matching System) colors will create recognition and strengthen the NOVA brand identity. When printing in four-color process, please be sure to use the CMYK builds provided. Please do not attempt to create these colors without working closely with the Marketing department.
PMS – 117 C
#C99700
CMYK 6-27-100-12
RGB 201-151-0
NOVA Gold
PMS – 349 C
#046A38
CMYK 90-12-95-40
RGB 4-106-56
NOVA Green
Supporting Color Palette
The supporting palette of preferred colors has been selected to compliment the NOVA green and gold. These colors are for use in graphic elements within designs such as backdrops, graphic shapes and typography. The colors are shown in full color, with color value specifications for print and digital media.
PMS – 2945
#004c97
CMYK 100-53-2-16
RGB 0-76-151
NOVA Blue
PMS – 2607
#500778
CMYK 83-99-0-2
RGB 80-7-120
NOVA Purple
PMS – 5405
#4f758b
CMYK 68-35-17-40
RGB 79-117-139
NOVA Blue Gray
PMS – 303
#002a3a
CMYK 97-73-52-56
RGB 0-42-58
NOVA Darkest Black
PMS – 370
#638c1c
CMYK 66-26-100-9
RGB 99-140-28
NOVA Grass Green
Gray Color Palette
PMS – 417
#65665c
CMYK 33-23-35-63
RGB 101-102-92
NOVA Gray 1
PMS – Black 6
#101820
CMYK 100-79-44-93
RGB 16-24-32
NOVA Black
60% Process Black
#808285
CMYK 60% K
RGB 128-130-133
NOVA Gray 2
20% Process Black
#FFFFFF
CMYK 20% K
RGB 204-204-204
Vision Point Gray
Color Usage Pie Chart
This chart represents the visual color balance all NOVA materials should strive to achieve when utilizing NOVA’s primary, secondary, and grayscale colors.
Color Usage Guidelines
NOVA primary colors — green and gold — should be used predominantly across all NOVA print and digital materials. The supporting secondary palette should be used for small elements, textures, patterns, or typography to enhance materials on a case-by-case basis. As a general rule — visually, there should be more green and gold on any deliverable than there are secondary colors.
NOVA secondary colors may be used as the dominant colors only when there is also at least 15% of NOVA gold or green present on the piece. There will also be exceptions for NOVA Sub-brands which may use any NOVA color they choose.