Primary Color Palette

The NOVA color palette consists of a primary and secondary color palette. The consistent use of the designated PMS (Pantone® Matching System) colors will create recognition and strengthen the NOVA brand identity. When printing in four-color process, please be sure to use the CMYK builds provided. Please do not attempt to create these colors without working closely with the Marketing department.

PMS – 117 C

CMYK  6-27-100-12
RGB  201-151-0


PMS – 349 C

CMYK  90-12-95-40
RGB 4-106-56

NOVA Green

Supporting Color Palette

The supporting palette of preferred colors has been selected to compliment the NOVA green and gold. These colors are for use in graphic elements within designs such as backdrops, graphic shapes and typography. The colors are shown in full color, with color value specifications for print and digital media.

PMS – 303 C

CMYK  97-73-52-56
RGB  0-42-58


PMS – 3165 C

CMYK  100-53-52-33
RGB  0-78-89


PMS – 370 C

CMYK  66-26-100-9
RGB  99-140-28

NOVA Grass Green

PMS – 2622 C

CMYK  65-93-31-18
RGB  105-31-116

NOVA Purple

Gray Color Palette

PMS – Black 6

CMYK  100-79-44-93
RGB 16-24-32

NOVA Black

PMS – 417 C

CMYK  33-23-35-63
RGB 101-102-92

NOVA Gray 1

Black 20%

CMYK  0-0-0-20
RGB 209-211-212

NOVA Gray 2

Color Usage Pie Chart

This chart represents the visual color balance all NOVA materials should strive to achieve when utilizing NOVA’s primary, secondary, and grayscale colors.

Color Usage Pie Chart

Color Usage Guidelines

NOVA primary colors — green and gold — should be used predominantly across all NOVA print and digital materials. The supporting secondary palette should be used for small elements, textures, patterns, or typography to enhance materials on a case-by-case basis. As a general rule — visually, there should be more green and gold on any deliverable than there are secondary colors.

NOVA secondary colors may be used as the dominant colors only when there is also at least 15% of NOVA gold or green present on the piece.  There will also be exceptions for NOVA Sub-brands which may use any NOVA color they choose.