Primary Color Palette
The NOVA color palette consists of a primary and secondary color palette. The consistent use of the designated PMS (Pantone® Matching System) colors will create recognition and strengthen the NOVA brand identity. When printing in four-color process, please be sure to use the CMYK builds provided. Please do not attempt to create these colors without working closely with the Marketing department.
Supporting Color Palette
The supporting palette of preferred colors has been selected to compliment the NOVA green and gold. These colors are for use in graphic elements within designs such as backdrops, graphic shapes and typography. The colors are shown in full color, with color value specifications for print and digital media.
Gray Color Palette
Color Usage Pie Chart
This chart represents the visual color balance all NOVA materials should strive to achieve when utilizing NOVA’s primary, secondary, and grayscale colors.
Color Usage Guidelines
NOVA primary colors — green and gold — should be used predominantly across all NOVA print and digital materials. The supporting secondary palette should be used for small elements, textures, patterns, or typography to enhance materials on a case-by-case basis. As a general rule — visually, there should be more green and gold on any deliverable than there are secondary colors.
NOVA secondary colors may be used as the dominant colors only when there is also at least 15% of NOVA gold or green present on the piece. There will also be exceptions for NOVA Sub-brands which may use any NOVA color they choose.