WHAT IS A BRAND, AND WHY DOES IT MATTER?

Many people think a brand is just a logo. But it’s much, much more than that.

Our brand is what people think, feel and say about NOVA. It’s also what distinguishes NOVA from any other educational institution people could choose. Put simply, our brand is our promise to our audiences, and it’s what sets us apart.

We are all brand ambassadors. That’s what these brand guidelines are all about — giving you the information and tools you need to be a NOVA brand ambassador.