Beyond just the messages they communicate, the very best brands have characteristics and attributes that are almost like personalities. You can sense a brand’s personality in the tone of their content, the style of their creative, even in the demeanor of their employees.
One way to think about NOVA’s brand is to think about the college as a person. When the voice of the institution “speaks” through our marketing, we want that voice to seem:
Confident, even a bit defiant
Secure and established
–– but also ––
Clever and good-humored
Whenever you’re representing NOVA, try to keep those personality traits in mind and reflect them in your writing, your photography and even your interactions, especially with external audiences.