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(Intro text) Many people think a brand is just a logo. But it’s much, much more than that.
In short, our brand is what people think, feel, and say about NOVA. It’s also what distinguishes NOVA from any other educational institution people could choose. Put simply, our brand is our promise to our audiences, and it’s what sets us apart.
WE ARE ALL BRAND AMBASSADORS. (h2)
(body copy) For those reasons, a brand is much more than a set of rules or creative guidelines. Our brand is something we have to influence, shape and nurture consistently over time. As members of the NOVA community, we are all brand ambassadors. It’s important that we each embody, communicate and reinforce our brand promise so that more people understand and appreciate the amazing quality of a NOVA education.
SAMPLE TABLE STYLE (h2)
TITLE OF THIS COLUMN’S CONTENT | COLUMN 2 | COLUMN 3 |
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Brand Platform: Brand Pillars (Positioning, Promise) | ||
Brand Platform: Brand Personality Traits (Tone, Style) | ||
Brand Platform: Brand Essence |
International Students (H3)
• Diverse communities, including a large number of international students,
creates strong communities within the larger NOVA community.
• Relates to pillars: Big School/Small School, Real-World Diversity
Traditional High School Students (H3)
• Ability to stay in a diverse, familiar learning environment during their early
years in higher education.
• A high-quality education at a fraction of the cost, flexible options for either
pre-college or career skills preparation.
• Relates to pillars: Outstanding Value, Real-World Diversity, Springboard to
Opportunity, Big School/Small School)
• Ability to stay in a diverse, familiar learning environment during their early
years in higher education.
• A high-quality education at a fraction of the cost, flexible options for either
pre-college or career skills preparation.
• Relates to pillars: Outstanding Value, Real-World Diversity, Springboard to
Opportunity, Big School/Small School)
ORDERED LIST:
- Ability to stay in a diverse, familiar learning environment during their early years in higher education.
- A high-quality education at a fraction of the cost, flexible options for either pre-college or career skills preparation.
- Relates to pillars: Outstanding Value, Real-World Diversity, Springboard to Opportunity, Big School /Small School)
- A high-quality education at a fraction of the cost.
UNORDERED LIST:
- Ability to stay in a diverse, familiar learning environment during their early years in higher education.
- A high-quality education at a fraction of the cost, flexible options for either pre-college or career skills preparation.
- Relates to pillars: Outstanding Value, Real-World Diversity, Springboard to Opportunity, Big School /Small School)
- A high-quality education at a fraction of the cost.
Blockquote: We may not have ivy growing all over buildings, but we sure do have a lot of Ivy League professors teaching our classes. Here’s just a few of our Ivy Leaguers.